How Scroll supports great journalism.

Building a better internet for everyone means making sure that the sites you visit benefit as much as you do.

Up to 70% of your membership is distributed directly to the sites you read. They make more money than they would have made from putting ads and trackers on the pages you visit.

Where your membership goes: 70% payout to the sites you read, 30% to Scroll operations.
Sites make more from Scroll than from ads and trackers. Average dollars per page view: Adblocker, $0. With ads, $0.011. With Scroll, $0.016

Fun fact: Ad-supported media companies earn approximately $7 billion a year from showing ads to 234 million people in North America. That means that all together they make only $2.50 per person per month from ads. At a price of $4.99, Scroll can pay $3.50 to those sites, a 40% increase over what they would have made. More money, no ads.

Fun fact: Ad-supported media companies earn approximately $7 billion a year from showing ads to 234 million people in North America. That means that all together they make only $2.50 per person per month from ads. At a price of $4.99, Scroll can pay $3.50 to those sites, a 40% increase over what they would have made. More money, no ads.

Distributing your membership to the sites you read

Scroll calculates each member’s distribution individually. This means that your money goes to the sites you love and nowhere else.

Have a small favorite site you read all the time? They’ll get the majority of your membership to Scroll.

Scroll rewards sites based on the time you spend reading their articles. We also give sites an additional bonus if you read their site a lot.

Out of the total time you spend on Scroll sites, the percentage of your engaged time spent on a partner site is equal to the percentage of your membership distributed to that partner.

Countering clickbait

We want to counter the click-based incentives of advertising that have encouraged sites to create clickbait headlines and slideshows.

By rewarding time spent reading and loyalty, not pageviews or clicks, we believe that our model encourages sites to create more engaging and meaningful journalism.

Drawings of two phones, one with a large top-page ad that says: "OMG You won't believe! The other shows a clean reading experience with Scroll.

Supporting curators

With Scroll’s affiliate program, newsletters, curators, and apps can be rewarded for sending you to great articles you love to read.

Learn more about our affiliate program →

When a newsletter refers you to a Scroll article, both the newsletter curator and partner site receive payment.

Start your 30-day free trial

No credit card upfront. Get 50% off for the first six months. That’s just $2.49/month.

We made our Terms and Privacy Policy readable by humans. Check them out and click Sign up above if you agree.